2022 Strategic Plan

3 Impact Pillars

Build the chamber brand by supporting businesses
With a story approach that includes business success and business diversity
With a focus on neighborhoods and culturally rich and historical ecosystems
With a strong advocacy/policy program that creates influence and change
Broaden membership by creating more connections and value for businesses of the future
Plan more networking events that are unique, engaging, and impactful
Recruit fresh and innovative members, directors, and leaders
Access and target improved data on future members either through enhanced social media or other tools
Grow the chamber's position as the trusted partner to the Santa Monica business and residential community
Engage neighborhood association and business districts
Enhance alliances that include international business opportunities, talent and workforce development
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Mission Statement

Mission Statement

Through our efforts in membership, economic development, and advocacy, we create the environment to help our members prosper and succeed through a proactive working partnership with all levels of government and community organizations to achieve a strong local economy and high quality of life.

Core Purpose

The core purpose of the Santa Monica Chamber of Commerce is to foster, enable, and facilitate the success of Santa Monica businesses, so our community is financially healthy and all the people living, working, and playing in Santa Monica can enjoy a high quality of life.

Core Purpose

The statements below capture the vision for what the Chamber strives for every day:

The Chamber is the “go to” resource for advocacy, education, and resources for Santa Monica businesses and for the Santa Monica community overall.

Chamber members rely on and respect the value and benefits we consistently deliver. As a result, our members participate in our programs because we are/they are so relevant, pertinent, and “business cool” – our members feel that our programs are events “that can’t be missed” and “can’t live without.” They feel the Chamber and our programs are integral to their financial and organizational success.

We work very closely with and are considered a strategic, trusted partner by the City of Santa Monica. We are a national model for creating and sustaining strategic partnerships with organizations that support business success resulting in a vibrant, economically healthy Santa Monica.

Our Chamber Board working committees, and Task Forces are well-led and enjoy strong support and Chamber member participation.

The Chamber is financially self-sustaining. We are committed to environmental leadership and serve as a model for environmental stewardship for our City and our members.